The Medium is a Shiatsu


The medium is the message massage, and it has been since the dawn of time. From the earliest forms of non-verbal communication right through to the now converging nature of media platforms, producers (or the more contemporary ‘produsers‘) continually emphasise the impact of their medium on as their overall message.

Vault 7 Meme

The CIA have an interest in memes and emojis.

Yes, you read that right.

World renowned online presence Wikileakshave utilised the power of the internet, as a medium, to allow their discoveries surrounding ‘CIA Hacking Tools’ – known as Vault 7, to reach the broadest possible audience.

Vault 7 has revealed not only information from a confidential government organisation but also an example of McLuhan’s ‘The Medium is the Message’ in reality. The CIA are anticipating the social and cultural impacts of a medium, in this case the meme, and therefore staying ahead of the change that the medium has the capacity to bring – through concepts such as memetic warfare.

Oh, they’re also using every device in your home as a form of surveillance, but that’s a story for another post.



3 thoughts on “The Medium is a Shiatsu

  1. Pingback: New York, New York, New View | Fostered

  2. Interesting post. It’s great that you were able to relay this weeks concept with real life illustrations. To delve deeper into the concept of memetics, particularly with your reference to the CIA, it would have been interesting for you to go further into the idea of ‘memetic warfare’ particularly in terms of the military’s use of it. Here is an article that you might find of interest –

    Liked by 1 person

  3. Hey,
    Thanks so much for your comment!
    It would definitely be interesting to look further into memetic warfare, however, with only 150 words it does get a bit hard to use explicit detail. However, I’ll 100% be looking into it further myself.
    Thanks again for your comment.


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