The medium is the
message massage, and it has been since the dawn of time. From the earliest forms of non-verbal communication right through to the now converging nature of media platforms, producers (or the more contemporary ‘produsers‘) continually emphasise the impact of their medium on as their overall message.
The CIA have an interest in memes and emojis.
Yes, you read that right.
World renowned online presence Wikileaks, have utilised the power of the internet, as a medium, to allow their discoveries surrounding ‘CIA Hacking Tools’ – known as Vault 7, to reach the broadest possible audience.
Vault 7 has revealed not only information from a confidential government organisation but also an example of McLuhan’s ‘The Medium is the Message’ in reality. The CIA are anticipating the social and cultural impacts of a medium, in this case the meme, and therefore staying ahead of the change that the medium has the capacity to bring – through concepts such as memetic warfare.
Oh, they’re also using every device in your home as a form of surveillance, but that’s a story for another post.