Drake has released a new album. Wait, no, it’s a playlist.
Whatever it is, Drake is the perfect example of a musician, whose craft has frequently been altered in order to suit the demanding nature of the digital world.
From single, to EP, to LP, to mixtape, to rap dependent album, to dance classic album, and now playlist, the ‘Drizzy’ empire has continued to grow due to its ability to provide its audience with regular content – in the form of relevant and innovative mediums. It is clear that the way in which people will interact with his music is at the forefront of Drake’s decision-making process; in the sense that a playlist is a collection of songs by various artists, generally created and shared in an online format – it markets itself.
Despite his latest release “More Life” featuring self-generated content, the ‘playlist’ claim still may not be so ambiguous. Drake has crafted an album that reflects his own current stylistic tastes, utilising the ‘playlist’ medium as merely a foundation within the unique digital landscape that surrounds the music industry.
Check out the album below.